Bought By Many vs John Lewis
Compare pet insurance features, coverage, and pricing between Bought By Many and John Lewisto find the best protection for your pet.
Starting Premium
£50.88
Bought By Many
£40.74
John Lewis
Maximum Cover
No limit
Bought By Many
No limit
John Lewis
Customer Rating
4.2
Bought By Many
4.2
John Lewis
Vet Fees Cover
Covered each year up to no limit per condition with £7,000 yearly limit
Bought By Many
Covered each year up to no limit per condition with £9,000 yearly limit
John Lewis
Veterinary Expert Comparison: Bought By Many vs John Lewis
Our comprehensive veterinary analysis compares Bought By Many and John Lewisacross multiple dimensions including pricing, coverage options, customer service quality, and claims handling. This detailed comparison is based on real policy data, veterinary cost analysis, and professional experience to help you make the best decision for your pet's insurance needs.
Overall Professional Recommendation
Choose Bought By Many for feature-rich, digitally managed cover with more inclusions. Choose John Lewis if you value brand recognition and prefer a more traditional service model.
Detailed Head-to-Head Analysis
Pricing & Value Analysis
Bought By Many’s lifetime policies start around £20–£25/month with cover up to £15,000, depending on the plan. John Lewis offers lifetime plans from £25–£35/month with £3,000–£12,000 limits, making them slightly more expensive for similar tiers.
Bought By Many
Average: £398.93
Range: £50.88 - £4238.63
John Lewis
Average: £558.45
Range: £40.74 - £12319.18
Coverage & Benefits Comparison
Bought By Many offers a wide range of cover levels, pre-existing condition acceptance, and dental illness as standard. John Lewis provides solid coverage but places more exclusions on pre-existing conditions and charges more for dental add-ons.
Customer Service Comparison
Bought By Many is praised for its mobile app, digital claims, and fast customer support. John Lewis has traditional call centre support with fewer tech features and slower response during peak periods.
Claims Process Analysis
Bought By Many typically settles claims within 7–10 days and allows digital claim submission. John Lewis also processes claims efficiently, but may require more manual documentation and follow-ups.
Key Differentiators
Bought By Many includes dental and travel cover as standard
Bought By Many accepts some pre-existing conditions
John Lewis has fewer tech-based tools for claims and support
Bought By Many has better pricing at higher cover tiers
Which Should You Choose? Pet-Specific Scenarios
Puppy or Kitten (Under 1 Year)
New pet needing comprehensive coverage from the start
Based on coverage for hereditary conditions, vaccination waiting periods, and early life health needs
Senior Pet (7+ Years)
Older pet requiring ongoing care and potential chronic condition management
Evaluated based on age restrictions, renewal policies, and coverage for age-related conditions
Pet with Chronic Conditions
Ongoing medical needs requiring lifetime coverage
Assessed lifetime policy benefits, annual limit renewals, and specialist treatment coverage
Budget-Conscious Owner
Seeking essential coverage at the most affordable price
Compared premium costs, excess amounts, and value-for-money across different coverage levels
By The Numbers
Bought By Many
John Lewis
UK Pet Insurance Market Context
Understanding how Bought By Many and John Lewis fit within the broader UK pet insurance landscape helps contextualize this comparison. The following statistics provide insight into current market conditions and industry benchmarks.
Source: British Veterinary Association 2024
Source: British Veterinary Association 2024
Source: ABI Claims Statistics 2024
Source: ABI Claims Statistics 2024
Source: Royal College of Veterinary Surgeons 2024
Source: UK Pet Population Survey 2024
Source: Association of British Insurers 2024
Source: Association of British Insurers 2024
Real-World Veterinary Analysis
For a pet owner with a history of conditions or seeking maximum flexibility, Bought By Many offers more value and modern service tools. John Lewis suits traditional users who prefer established branding and paper-based processes.
Our Final Veterinary Recommendation
After analyzing pricing, coverage, customer service, and claims handling, here's our professional recommendation for different pet owner profiles:
Choose Bought By Many if:
- You prioritize comprehensive coverage and don't mind paying for premium features
- Your pet is young and you want to establish lifetime coverage early
- You value excellent customer service and claims support
Choose John Lewis if:
- You're looking for the best value for money without compromising essential coverage
- You prefer straightforward policies with clear terms and conditions
- You have a mixed breed pet with lower hereditary condition risks
Professional Note: The best choice depends on your pet's individual health profile, your budget, and your preferences for customer service. We recommend obtaining quotes from both providers and carefully reviewing the policy documents before making your final decision.
Veterinary Expert Analysis by Dr. Emma Richardson
Dr. Emma Richardson is a qualified veterinarian and pet insurance specialist with over 8 years of experience in both veterinary practice and insurance claims assessment. She holds a degree in Veterinary Medicine from the Royal Veterinary College and has worked with leading UK pet insurers to improve coverage and claims processes.
Professional Qualifications:
Comparison Methodology: This analysis is based on comprehensive policy review, claims data analysis, customer feedback assessment, and professional veterinary experience. We maintain editorial independence and update our comparisons regularly to reflect policy changes.
Last updated: 8/23/2025 | Professional review: Current
Available Policy Types
About Policy Types
Insurers typically offer different levels of cover such as Accident Only, Time-Limited, Maximum Benefit, and Lifetime. Lifetime policies are generally the most comprehensive but also tend to be more expensive.
Premium Analysis
Premium Range Comparison
Premium ranges are affected by pet age, breed, and location. The actual premium you'll pay may vary.
Policy Coverage & Exclusions
Covered each year up to no limit per condition with £7,000 yearly limit
up to limit per condition/year
Covered each year up to no limit per condition with £9,000 yearly limit
up to limit per condition/year
Important Coverage Notes
Both insurers typically exclude pre-existing conditions. Always check the full policy documents for specific exclusions and waiting periods. Coverage may vary based on your pet's age, breed, and health history.
Claims Process
Additional Benefits
Support Services
Customer Base Analysis
Bought By Many
Total Policies
10647
Dogs
7238
68%
Cats
3409
32%
John Lewis
Total Policies
13830
Dogs
9108
66%
Cats
4722
34%
Bought By Many Distribution
John Lewis Distribution
Making Your Decision
When comparing Bought By Many and John Lewis, consider how each provider's strengths align with your pet's specific needs. Bought By Many's average premium of £398.93compared to John Lewis's £558.45 should be weighed against the coverage and benefits each provider offers.
Best for Bought By Many:
- Comprehensive coverage options for your pet type
Best for John Lewis:
- More affordable starting premiums
- Established market presence and reputation
Important Considerations
Remember that the best choice depends on your individual circumstances, including your pet's age, breed, health history, and your budget. Consider getting quotes from both providers to make a fully informed decision. Also factor in policy terms, exclusions, and how each provider handles claims for your specific situation.